Just for Fun... Super Bowl Commercial Review-Updated

Justin Bieber stars in the Super Bowl commercial that tries to sell you stuff, but fails at that, instead just gives us a pitiful excuse to see Justin in a tux.
Bieber gets the important job of mixing the seriousness of the tux with the craziness of the story, without him you would just be seeing two football players wearing either tight clothes or loincloths, dancing and doing spikes.
Oh ya, and the cute little girl with the sick dance moves at the end, who came from who knows where.

The white background and classical music try to make us feel like this is a totally serious commercial, but fails right from the get go when Bieber says in a butler-like voice, “I am Justin Bieber, Celebration Expert” then continues on to tell us the evolution of celebration moves from the cave man high-five to the modern shimmy shank.

I’m sorry, but that just made me laugh. Is that on purpose?

They are trying to sell T-Mobile, but you don’t get much sense of that is what they are trying to sell, until the end, when they try to tie together the unlimited dance moves Bieber was talking about and the T-Mobile One’s unlimited data.

Although all of this is funny and lighthearted, there is a world view the commercial is trying to sell us. It is trying to sell to us that the world can be full of unlimited dance moves, that everything is fun and bouncy.

But that is a wrong world view. That is all assuming that the world isn’t full of strife, that even football is a totally harmless game that is full of dancing. It’s not. Football, and the world, is not all fun and games. It is dangerous, and can bite back at you when you least expect it.

T-Mobile had a genius in the group, who suggested to have Justin Bieber make the #UnlimitedMoves.
The intention of this commercial wasn’t to tell the world how good T-Mobile One is, it is to make people aware of it, and to remember it when they are online. The hashtag is the only way anyone will remember T-Mobile One. Who doesn’t want Justin Bieber to share his favorite moves with them? The other commercials pale in comparison with that.
Who remembers the Kentucky Fried Chicken commercial when you are racing to tweet Justin Bieber #UnlimitedMoves, so you can be the first person to do so?

Once upon a time commercials were for telling people how good a product was. How they are for giving you a short little bit of entertainment, while trying to make sure you remember their commercial.
"What happened to telling us what the product is, and why we need it?" You may ask.
It flew out the door when the geniuses at the office figured out that people will do pretty much anything a star tells them to do. 

All in all this is an entertaining video, but doesn’t make me want to buy the product they are trying to sell me.
And I’m still trying to figure out where that little girl came from.